How productDNA works
Find out how you can get your data right first time, every time with productDNA
E-commerce has changed the way we shop. Shoppers want to be more informed about the products they buy, whether they are trying to compare calorie content, find out if a particular product identifies as vegan or understand the environmental impact. Understandably, they become frustrated if data is missing, if it is inconsistent or inaccurate.
We are on a mission to make the shopper interaction friction free, for all brands and retailers, by providing one language spoken by everyone in retail, for everything in retail.
productDNA is a single catalogue of high quality, independently verified product data and images that allows brands and retailers to use the same language to describe and share products. The service is owned and governed by the retail industry, and operated on their behalf by GS1 UK.
Visit the productDNA website to find out more
productDNA is a significant milestone for the retail industry. In years to come we will look back on it as the equivalent to the introduction of the barcode in 1974."
Marcus Dunsmore, vice president integrated supply chain at Mondelez International