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A single, trusted source of data for all


productDNA provides a single catalogue of high quality, independently verified product data and images that allows retailers, brands and suppliers to use the same language to describe their products. The service is owned and governed by the retail industry, and operated on their behalf by GS1 UK.

How it works

  • productDNA provides a single industry catalogue of product data and images
  • All product data is independently audited and verified to ensure accuracy and quality
  • Suppliers share this product data and images with retailers in a consistent format

The benefits of productDNA

  • A single way of sharing product data and images between brands, suppliers and retailers
  • Product data is independently verified to ensure it is accurate and consistent
  • Brands and suppliers own the product data and images with no commercial constraints
  • Retailers have easy access to product data in a way that meets their needs, saving time and money
  • Shoppers can find, compare and buy products – in-store and online – based on complete and accurate information

Visit the productDNA website to find out more and how to register