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How H&M have transformed customer experience using global retail standards

Date: August 26, 2019

Category: Opinion piece


Author: Jim Dickson

GS1 standards are helping to improve operational efficiencies for one of the world’s largest fashion retailers.

In February 2018, shares in clothing giant H&M nosedived. Failure to keep up with online competitors led to a USD$4bn inventory problem and a 61 per cent slump in profits, causing stocks to drop to their lowest levels in a decade. But a year on, H&M’s latest annual report suggests things are beginning to head in the right direction. 

H&M’s transformation efforts have been much publicised with the launch of concept stores, expansion of H&M Home and key investments in logistics and digital. What is less apparent to the average customer is the background role GS1 standards have played in the company’s turnaround.