Did you know?
Retailers have been using our Global Trade Item Numbers or GTINs to identify their products for 40 years - they’re the numbers you see under a barcode.
Are you looking to start selling your goods and wares on Amazon?
If you want to list and sell a product on Amazon marketplace, for most categories, you’ll be asked to add a product identifier or barcode for Amazon – usually a GTIN, UPC or EAN.
Amazon barcodes are used to uniquely identify products in their catalogue
Retailers have been using our Global Trade Item Numbers or GTINs to identify their products for 40 years - they’re the numbers you see under a barcode. Barcodes for Amazon are no different, and can be used to uniquely identify all the information about specific products listed on the retailer site.
This is something that Amazon needs from the seller so that they can improve the quality of their product catalogue. By doing this correctly, and assigning barcodes for Amazon, sellers can help to maintain the high quality shopping experience buyers have come to expect from the Amazon marketplace.
What you need to do
A UPC and EAN are all terms for GS1 barcode numbers - or GTINs (Global Trade Item Numbers) to give them their correct name. The number you find beneath the barcode on every product.
To start assigning GS1 numbers and barcodes to your products, follow the three easy steps to get started:
- Join GS1 UK online
- Log in to My GS1
- Start assigning GS1 numbers and barcodes to your products
Once you’ve become a GS1 UK member, you’ll be able to log in to our member portal, called My GS1, which has the tools and services to help you to manage all your GS1 barcode numbers.